How much are you spending monthly on paid ads on all platforms?
You spend this much monthly on ads
0%$10-100
0%$101-500
0%$501-2000
0%Zero, free marketing only!
So, how do you determine how much of your budget to assign to marketing? Ten percent is often the number most cited by industry experts. But does that apply to your business? A 2014 Chief of Marketing Officer (CFO) survey conducted by the American Marketing Association and Duke University found that the averages for marketing investment as a percentage of revenue varied by business type:
Business to Business (B2B) Product Businesses: 10.6%
Business to Business (B2B) Service Businesses: 10.1%
Business to Consumers (B2C) Product Businesses: 16.3%
Business to Consumers (B2C) Service Businesses: 10.9%
So while 10% may be the right number for some businesses, it may not be right for yours. It really depends on your target audience and the products or services you’re marketing.
